Tap Tops Flow round London (press release)
2 September 2009
Embargoed to 00.01am, Thursday 3 September 2009
TAP TOPS FLOW ROUND LONDON
Ten thousand water carafes are being given out to restaurants, MPs,
businesses and community groups in London.
Thames Water is also making its stylish ‘Tap Top’ carafes - designed
specifically to serve London’s premium-grade tap water - available to the
Houses of Parliament.
“I hope this encourages MPs to drink more tap water,” said Thames Water
chief executive David Owens.
Tap Tops were made as part of Thames Water’s award-winning London On Tap
campaign to promote tap water as a viable alternative to bottled brands.
As well as 1,000 restaurants, various VIPs, including the Queen and the
Prime Minister, Gordon Brown, will be getting carafes.
Mr Owens added:
“According to the industry’s water quality watchdog, we have the
best-quality water of all the major water and sewerage companies in England
and Wales – and we’ve got a first-class carafe in which to serve it.
“Our London On Tap campaign is helping give consumers the confidence to ask
for tap water when dining out. We want to get as many of the capital’s
eateries and bars involved as possible.
“Since launching the carafes in May, we've had great feedback from
restaurateurs who've been using them. Many of their customers say Tap Top's
iconic design makes them more comfortable about choosing tap water.”
Tap Tops are already being used by restaurateur Aldo Zilli, the Imperial
College Catering, Radcliffes Le Brasseur, The Cavendish and the Heathrow
Sheraton.
Tap Top, with its four non-drip pouring spouts forming a traditional tap
head shape, can be ordered on the London On Tap website -
www.londonontap.org. For each carafe sold £1 goes to the charity WaterAid.
ENDS
Notes to Editors:
1. For more information, images or interview requests please contact Amy
Dutton in the Thames Water press office on 0118 3738935 or email
amy.dutton@thameswater.co.uk
2. Images can be downloaded from
www.thameswater.co.uk/londonontapgallery and you can follow London On
Tap on Twitter: www.twitter.com/taptops
3. The London On Tap campaign was launched in February 2008 to promote
the serving and consumption of London's tap water in the capital’s
thousands of restaurants, bars and hotels. Research commissioned by
the international charity WaterAid revealed in March 2009 that tap
water is the preferred choice for 63% of people when they dine out.
4. Tap Top was launched in May 2009 to serve tap water across the
capital, underpinning the city’s commitment to providing high-quality
drinking water whilst reducing the environmental impact of packaging
and transporting bottled water.
5. In its annual water quality report, the Drinking Water Inspectorate
(DWI) said that in 2008 Thames Water’s tap water was 99.99 per cent
compliant with national and European standards – the company’s
best-ever performance and the best of all the major water and
sewerage firms in England and Wales for the second year running.
6. Ten for Ten is a ten-point plan launched by Thames Water in 2008 to
benefit disadvantaged customers and community projects. Customers and
communities are set to benefit from a £10million fund, financed from
the company's profits, which will pay for special projects that fall
outside day-to-day business activities.
7. London On Tap was this year awarded ‘National Example of Excellence’
in the Responsible Marketing and Innovation category at the
prestigious Business in the Community awards.
8. Each carafe, hand-finished in the South East by Nazeing Glass, costs
just £10 (excl VAT and delivery), of which £1 goes to the charity
WaterAid. The recycled glass icon is available in four colours –
blue, green, clear and frosted and can be branded with any
organisations logo.
--
Amy Dutton, MCIPR
Press Officer
www.linkedin.com/in/adutton
www.thameswater.co.uk
Thames Water
Clearwater Court
Vastern Road
Reading
Berkshire
RG1 8DB
T. 0118 373 8935
M. 07747 640 448
Get all the latest on London On Tap
www.thameswater.co.uk/londonontap



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