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Football fans eat HASS avocados during big game festivities (PR) with recipes

02/01/2011 04:54:00 admin
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FOR IMMEDIATE RELEASE                                                  
                                                                                                    
CONTACT:   Steven Bram
GolinHarris
(213) 438-8818
sbram@golinharris.com 

NEARLY 70 MILLION POUNDS OF HASS AVOCADOS TO BE CONSUMED
BY FOOTBALL FANS DURING BIG GAME FESTIVITIES
Hass Avocado Board Teams Up with Football Legend Joe Montana to
Offer Fans Joe Montana’s Tomatillo Touchdown Guacamole Recipe
 
 
IRVINE, Calif. – Football fans are expected to consume an estimated 69.6 million pounds of Hass avocados during Big Game festivities, as announced today by the Hass Avocado Board (HAB). That’s enough to cover Dallas’ Cowboys Stadium® football field (which will be hosting the Big Game on February 6), end zone to end zone, 26.9 feet deep in avocados. Historically, Big Game day is one of the largest consumption days of the year for Hass avocados. This year is no exception with more than 139 million Hass avocados set to be devoured during game day parties.
 
To help inspire consumers when it comes to planning their offense for Big Game menus, HAB has once again tapped football hall of famer Joe Montana to share one of his favorite guacamole recipes – Joe Montana’s Tomatillo Touchdown Guacamole – with fans. This dip features creamy Hass avocados and tomatillos for a spicy kick that is sure to jump-start any football party.
 
One of the greatest quarterbacks in NFL® history, Montana enjoyed an illustrious 14-year career with the San Francisco 49ers®, where he led the team to four Super Bowl® wins. He was selected to eight Pro Bowls® and named Super Bowl® MVP three times, and was elected to the Pro Football Hall of Fame® in 2000 in recognition of his achievements. Montana now brings his lessons of preparation to the kitchen when it comes to creating meals for game day parties.

“Ever since retiring from professional football, Sundays are now a time for me to spend with my family and some great food,” said former NFL player Joe Montana. “I like making game day snacks with Hass avocados because they’re delicious and they go great with anything, from classic guacamole to toppings for things like sandwiches, burgers, chili or nachos.”

avocado_recipe1_559177831.jpgMontana’s Tomatillo Touchdown Guacamole
 
Serves: 8
 
Prep Time: 5 minutes
Total Time: 5 minutes
 
Ingredients

·         4 medium tomatillos, husks removed and diced
·         4 green onions, sliced
·         2 Tbsp. lime juice
·         2 tsp. green pepper hot sauce
·         1/2 tsp. salt
·         4 ripe, fresh Hass avocados, seeded, peeled and diced
 
Instructions

1.    Place tomatillos, green onions, lime juice, hot sauce and salt in a medium bowl and toss to combine.
2.    Add avocados to bowl and stir to combine, somewhat mashing the avocado.
 
Serving suggestion: Serve with tortilla or pita chips.
 
Nutrition Information Per Serving: Calories 130; Total Fat 15 g (Sat 1.5 g, Trans 0 g, Poly 2 g, Mono 9 g); Cholesterol 0 mg; Sodium 150 mg; Total Carbohydrates 7 g; Dietary Fiber 3 g; Protein 3 g
 
 
Avocados have become synonymous with football Sundays. Adding to their appeal is the fact that they contribute nearly 20 vitamins and minerals to one’s diet, so even health-conscious party-goers can feel good about including Hass avocados in their game day menu.
 
For fans looking for a traditional game day dish with a twist, the Hass Avocado “Wings” with Buffalo Sauce provide a great option.


avocado_recipe2_717543917.jpgHass Avocado “Wings” with Buffalo Sauce

Serves: 8
 
Prep Time: 5 minutes
Cook Time: 5 minutes
Total Time: 10 minutes
 
Hass Avocado “Wings”
 
Ingredients
·         2 ripe, fresh Hass avocados, seeded,
peeled and cut into ½-inch wedges
·         2 tsp. fresh lime juice
·         1/4 tsp. salt
·         1/4 tsp. cayenne pepper
·         1 cup crushed corn cereal flakes
·         Buffalo Sauce (see make-ahead recipe below)
 
Instructions

1.    Preheat oven to 425°F.
2.    Sprinkle avocado wedges with lime juice, salt and cayenne pepper.
3.    Roll avocado wedges in crushed cereal to coat and place on a baking sheet.
4.    Bake for 5 to 6 minutes or until coating just barely begins to brown.
5.    Serve warm with Buffalo Sauce.
 
Buffalo Sauce
 
Ingredients
·         1/2 cup light sour cream
·         1 tsp. fresh lime juice
·         1 Tbsp. hot pepper sauce
·         1/4 tsp. salt
 
Instructions

1.    Place sour cream in a small bowl.
2.    Stir in lime juice, hot pepper sauce and salt until incorporated.
 
Tip: Can also be served with a reduced-fat blue cheese or ranch dressing for dipping.
 
Nutrition Information Per Serving: Calories 110; Total Fat 8 g (Sat 1.5 g, Trans 0 g, Poly 1 g, Mono 4 g); Cholesterol 5 mg; Sodium 230 mg; Total Carbohydrates 8 g; Dietary Fiber 3 g; Protein 2 g
 
Note: Large avocados are recommended for these recipes. A large avocado averages about 8 ounces. If using smaller or larger size avocados adjust the quantity accordingly.
 
For more Big Game Day party recipes, visit the Hass Avocado Board’s website at AvocadoCentral.com.
 
About the Hass Avocado Board

The Hass Avocado Board (HAB) was established in 2002 after approval by producers and importers of Hass avocados in a national referendum. A 12-member Board administers the program. Over 20,000 producers and 100 importers are involved in the HAB, which covers fresh domestic and imported Hass avocados sold in the U.S. market.
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