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A new papaya variety with a competitive edge (PR)

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NEWS RELEASE                                                                    
May 16, 2011


ANNOUNCIng ROYAL STAR papaya
A new papaya variety with a competitive edge.

Alamo, TX (May 16, 2011) – Tex Starr Distributing LLC, a newly formed company in South Texas announces the unveiling of the company’s new sweet papaya variety called Royal Star Papaya.  The proprietary seed variety is a natural hybrid that is sweet, firm, and brightly colored inside and out.  

“We are very excited to announce our new papaya variety, Royal Star Papaya,” said Lance Peterson grower and proprietor of Tex Starr Distributing LLC.  “We are especially excited because the new variety is not only sweeter and juicier than most papayas currently on the market, but volume of the papaya will be available for wide distribution, on a year-round basis in July.”

papaya_301714860.jpgTo reach the consumer, Tex Starr Distributing LLC plans to launch a consumer marketing push this summer to align with the product’s availability.  

“We are eager to introduce Royal Star Papaya to the fresh produce industry and consumers alike,” said Kenny Alford, marketer and proprietor of Tex Starr Distributing LLC.  “We intend to drive demand for the new papaya variety straight from the consumer and culinary influencers who will appreciate the product’s flavor, versatility and health benefits.  We’re planning to launch a website soon that will include consumer and influencer focused information and will complement this with a social media push to engage and excite consumers.”  

In order to test interest in the product, Tex Starr Distributing LLC conducted initial outreach during April to influential bloggers in target markets.  

“Initial contact that we’ve made with bloggers promoting Royal Star Papaya is promising,” said David Peterson, grower and proprietor of Tex Starr Distributing LLC.  “Foodies, chefs, health and adventure eaters alike are searching for the next big culinary ingredient and we intend to give them Royal Star.  It smells and looks enticing, tastes amazing, is great for your body and has a longer shelf life than other papaya varieties available on the market.”  

While most Maradol papayas have a shelf life of 3 days once it has been cut, Royal Star Papaya has a shelf life of up to 5 days, even after it is cut.  Uncut the fruit can last for up to 14 days.
Contact information for Tex Starr Distributing LLC, the only distributor of Royal Star Papaya, is available at www.royalstarpapaya.com.  

Contact:
Ryan Wolverton, Tex Starr Distributing LLC, 956-283-8014

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