New Food: On The Border® Creamy Monterey Jack Queso… made with real cheeses (PR)

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Truco Enterprises, LP
P.O. Box 671169
Dallas, TX 75637-1169
www.otbqueso.com

PRESS RELEASE
Real Cheese Please! 

On The Border®  Creamy Monterey Jack Queso… made with real cheeses.

Dallas, Texas, 03/19/10 – Truco Enterprises announces the NEW Creamy Monterey Jack Queso in a jar.

On The Border® (OTB) offers a better than ever, premium quality white queso. Experience our blend of delicious, high quality all natural real cheeses in a smooth and creamy dip: Monterey Jack, Asadero and Smooth Blanco; intermingled with an ensemble of fiesta-fresh tomatoes, savory spices and mild peppers. Now you can indulge in all the best the Border has to offer and feel confident that you are giving yourself an authentic Mexican flavor snack.

We carefully balanced magnificent flavor, ease of use and eye catching packaging to develop an outstanding queso that will fly off the shelf and intoconsumers hearts.

The On The Border® Creamy Monterey Jack Queso offers a celebration of premium quality in each and every bite!

otb_montereyjackqueso_15.5oz_888347104.jpg·         0g Trans-Fat

·         No MSG

·         Gluten-Free

·         Made with REAL cheeses!

·         Restaurant style medium heat level

·         Wide mouth jar for easy dipping

Monterey Jack Availability

On The Border® Creamy Monterey Jack Queso is currently available in twin packs in the club channel and in single units in the grocery channel. It can also be ordered by contacting Ann Miller, info@truco.com, or by calling 1-800-471-7723, ext. 324.

In the Queso Category, On The Border® Queso has consistently been ranked 5th over the past 3 years, and continues to outpace the competition with double digit dollar growth, with dollars sales up over 17% in 2010.(Source: IRI YTD Mar10)
 
About TRUCO ENTERPRISES – Truco Enterprises is a company in which ideas and business strategies are always fresh. By forming an innovative partnership with Brinker International and licensing On The Border® brand name retail products, Truco Enterprises has created a unique platform that encompasses a range of Southwest/Mexican cuisine flavor options spanning several categories: salty snacks, dips, salsa, and drink mix. Today, Truco markets and distributes On The Border® premium-branded products throughout the nation. The company is headquartered in Dallas, Texas. For more information, visit www.truco.com

Public Relations, contact: Dawn Grosvenor • dawng@truco.com • 1-800-471-7723 x318

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