Ready Pac® Delivers Deli Solutions at IDDBA 2011 (PR)
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Director of Marketing
Ready Pac Foods, Inc.
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Ready Pac® Delivers Deli Solutions at IDDBA 2011
Gain Incremental Deli Dollars with Ready Pac® Salad Singles™Irwindale, Calif., (May 16, 2011) – Ready Pac® is showcasing their new Salad Singles™ deli bowl salads this year at the International Dairy Deli Bakery Association™ (IDDBA) exhibition in Anaheim, CA, June 5-7. Salad Singles provide a simple solution, targeted for the Deli department, by offering delicious and healthy recipes that are designed as a meal accompaniment to hot foods, sandwiches and other deli offerings. Each Salad Singles bowl salad has less than 200 calories, and was designed with a suggested retail price of only $2.99 per unit.
“Fresh and convenient options have entered the Deli arena for some time now, and are seeing great success. We at Ready Pac are happy to be able to contribute to Deli consumer choices in an affordable way without compromising on quality” says, Tristan Kieva, Ready Pac’s Director of Marketing. Salad Singles, the latest creation from Ready Pac, the nation’s leader in the single-serve packaged salad category1, were built with the same proven flavor profiles as America’s #1 selling single-serve salad line1, Ready Pac Bistro® bowl salads. Crystal clear packaging showcases the fresh ingredients inside, while non-produce items are portion-packed allowing for maximum shelf-life. As with Ready Pac’s other single-serve salads, all Salad Singles bowls include lettuce, toppings, dressing and a fork! There are four new varieties to choose from, including:
- Garden Salad
- Caesar Salad
- Fiesta Salad
- Spinach Dijon Salad
Ready Pac Salad Singles are a perfect match for deli departments in search of sales incremental to their sandwich and quick-serve offerings. The complete line of Salad Singles is now available for nationwide distribution, and will be featured at Ready Pac’s booth at IDDBA, #1601.
###COMPANY BIO: California-based Ready Pac® is a premier producer of convenience fresh foods including fresh-cut produce. With processing facilities throughout the United States, Ready Pac’s award-winning salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com
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