New “ShopNoGMO” Lifestyle App for iPhone and iPod Touch (PR)
Hundreds of brand comparisons by category for healthier non-GMO foods anywhere, anytime
Fairfield, IOWA (February 22, 2010): ShopNoGMO, a new iPhone and iPod lifestyle application that identifies healthier alternatives for hundreds of unlabeled genetically modified (GM) food products, is available for free from the iTunes store, starting today. This mobile version of the informative, Non-GMO Shopping Guide, credited by Supermarket News for accelerating GMO awareness in the US,provides health conscious consumers with a handy anywhere, anytime, resource for identifying non-GMO brand choices across 22 categories.
The ShopNoGMO application was created for health conscious consumers nationwide, including the 9 out of 10 Americans who would like GM foods labeled, and the 53% of Americans who say they would avoid GM foods if they were labeled.
The application was developed by The Institute for Responsible Technology’s Campaign for Healthier Eating in America, to make it easier for busy consumers to make healthier choices for their diet. Jeffrey Smith, Executive Director of the Institute, explains, “In addition to listing brands that don’t use genetically modified ingredients, our comprehensive ShopNoGMO application identifies more than 100 hidden ingredients, like dextrose and lecithin, which may be derived from GM soy, corn or other GMOs. Our app is free, informative, easy to navigate, and can be used in any food shopping setting.”
‘ShopNoGMO’ features include:
Clear Categories will make it easy to locate the brands you want in 22 food categories.
Personalization allows you to create a favorites list and add or remove items every time you shop.
General information will answer frequently asked questions about GMOs.
A genetically modified organism (GMO) is the result of a laboratory process that takes genes from one species and inserts them into another hoping to obtain a desired trait or characteristic. The US does not require that GM foods be labeled even though most processed foods in the US have GM ingredients.
ITunes shoppers are invited to join the Official Site of the Institute for Responsible Technology’sFacebook group, and urged to visit their home site http://www.responsibletechnology.org where they can sign up for free newsletters, find brochures, videos, school lunch reform toolkits, and the latest scientific briefings on GMOs.
The Institute for Responsible Technology’s Campaign for Healthier Eating in America mobilizes citizens, organizations, businesses, and the media, to achieve the tipping point of consumer rejection of genetically modified foods.
The content in the Non-GMO Shopping Guide is a joint production of the Institute for Responsible Technology and the Center for Food Safety.
Source: www.responsibletechology.org
Link: www.itunes.com/lifestyle
Web Site: www.nonGMOShoppingGuide.com
Contact: NJ Jaeger
IssueTalk Communications Group
Phone: (310) 377-0915
Mobile: (310) 344-9691
www.itunes.com/apps/lifestyle
www.nonGMOShoppingGuide.com
www.responsibletechnology.org