> ## Content Index
> Fetch the complete content index at: https://www.foodconsumer.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Cap the Gene Spill
- URL: https://www.foodconsumer.org/cap_the_gene_spill_0222110121/
- Published: 2011-04-22T14:15:00.000Z
- Updated: 2026-09-15T13:13:40.000Z
- Description: Jeffrey Smith introduces a two-minute video directed by advertising veteran Alex Bogusky arguing that genes from genetically modified crops self-propagate and permanently alter the gene pool, and asks readers to donate to the Institute for Responsible Technology.
- Author: Food Consumer
- Tags: Biological, Food Safety, GMO, #vivvo-import

by Jeffrey M. Smith

## [Cap the Gene Spill](http://org2.democracyinaction.org/dia/track.jsp?v=2&c=9sbI%2F5ynKbsGzM0EeAcIOMP7x3ugSWAu&ref=foodconsumer.org)

It’s been a year since we started watching BP’s oil spew into the Gulf day after day. Although that’s been plugged and cleanup is underway, a more insidious form of pollution continues without containment, with much longer term consequences. You might think I’m talking about Fukushima’s nuclear catastrophe. Actually, the pollution I’m referring to about can outlast even thousands of years of active nuclear waste. Watch this two-minute video C[ap the Gene Spill](http://org2.democracyinaction.org/dia/track.jsp?v=2&c=KZKD7QaNrcH2P5blr%2FaQHMP7x3ugSWAu&ref=foodconsumer.org), directed by Alex Bogusky, to find out how genes from genetically modified crops self-propagate and permanently alter the gene pool—for all future generations. Alex is described by [Fast Company](http://org2.democracyinaction.org/dia/track.jsp?v=2&c=iDwn850qmUX4zVemhvtIEvxh9KVrvdZU&ref=foodconsumer.org) as “the Elvis of advertising,” a “pop-culture Houdini,” and the “daddy of 21st-century advertising.” He designed the Truth Campaign for tobacco, brought the king to Burger King, was crowned “Creative Director of the Decade” by Adweek, and was a partner at a $1.5 billion company that Advertising Age named “Agency of the Decade,”…and then he walked away. Alex realized he could no longer speak his truth. Now, under his own banner of The [Fearless Revolution](http://org2.democracyinaction.org/dia/track.jsp?v=2&c=xtOGOCOFiZz4uvKYPPJy5fxh9KVrvdZU&ref=foodconsumer.org), he’s harnessing the power of truth to create “an educated and empowered consumer,” who will act as “a sudden and powerful counterbalance to corporate power.” Alex and I would like you to know the truth about genetically modified organisms (GMOs). Enjoy this first in a series of videos, appropriately released on Earth Day. After viewing, please consider making a [donation ](http://org2.democracyinaction.org/dia/track.jsp?v=2&c=P2wI%2FVftpc3iTm1HX9rNu%2Fxh9KVrvdZU&ref=foodconsumer.org)to our [Institute for Responsible Technology,](http://org2.democracyinaction.org/dia/track.jsp?v=2&c=lUokMG0q07Z707EGTOmCKMP7x3ugSWAu&ref=foodconsumer.org) which works everyday to help cap the gene spill. Your donation will be doubled this month by a generous matching grant from Nutiva. Safe eating, Jeffrey Smith