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# Experience AMIRA at Sial Exhibition Paris
- URL: https://www.foodconsumer.org/experience_amira_at_sial_exhibition_paris_1021140331/
- Published: 2014-10-21T15:30:00.000Z
- Updated: 2026-09-22T18:41:35.000Z
- Description: Amira will show its speciality rice at the SIAL exhibition in Paris from Oct. 19 to 23, with German chef Rainer Mitze cooking signature dishes at its stand. The company says its rice is hand-grown in the Terai ecoregion and aged eighteen months.
- Author: Food Consumer
- Tags: Miscellaneous, Health News, #vivvo-import

**PRESS RELEASE**

**EXPERIENCE AMIRA AT SIAL EXHIBITION PARIS**

**Sunday 19 October – Thursday 23 October**

***Stand 7 G 224,*** ***Parc des expositions de Paris-Nord Villepinte***

· Founded 99 years ago by the Chanana family

· Global player in the speciality rice sector

· Part of Amira Nature Foods Ltd, listed on the New York Stock Exchange

Experience Amira at the SIAL Exhibition in Paris, where German chef and restaurateur Rainer Mitze, author of culinary books including ‘*The Japanese Kitchen’* and *‘Maltese Mediterranean Cuisine’,* will be creating signature dishes at the Amira booth throughout the event. There will be the exclusive opportunity to taste Amira rice, meet the Amira Princess, and to learn more about this new, innovative rice brand.

Building on their already well-established presence in Asia and the Middle East, Amira has successfully begun expanding into developed markets in North America and Continental Europe, with their involvement at the SIAL trade show representing their expansion into the French market.

For almost one hundred years and across four generations of this family business, Amira have been supporting the traditional farming communities of the Terai ecoregion in the foothills of the Himalayas. Amira’s rice is hand-grown by local farmers in paddy fields irrigated by the glacial waters of this ancient mountain range and only the best of each harvest is selected for their unique aging process, where eighteen months maturation gives each individual grain a distinctive and aromatic flavour.

Rice has numerous health benefits; it is gluten free, low in fat, a healthy source of folic acid and contains all eight essential Amino acids as well as being low in sodium and a good source of iron, manganese and B-vitamins such as niacin and thiamin. On top of this, a three quarter cup serving of Basmati rice provides about 3g of protein - making it the healthy choice for a nutritious meal.

Amira brings the highest quality rice to consumers and centre their ethos on one simple statement, *make something beautiful*. Amira delivers beauty in every sense – from the elegant packaging to the sensory experience of enjoying their delicious fragrant rice. The result is Amira’s luxurious rice range, flawless in taste, texture and quality.

Amira will be presenting a selection of new and enticing products at SIAL including the full range of the Amira’s Gold Rice Collection and their Organic Dry Rice range. There will be the opportunity to learn more about Amira’s inventive take on organic ready-to-eat dishes, featuring sumptuous mixtures like quinoa biryani and basmati rice with kidney beans. There will also be an assortment of Amira’s non-rice products to discover.

The Amira premium brand was launched in 2008 and is now sold in over forty countries worldwide, with offices in Germany, India, Malaysia, Nigeria, Singapore, United Arab Emirates, United Kingdom and the United States of America. Recognised by the World Economic Forum as a Global Growth Company for the past four years, Amira is the award-winning global food brand worth discovering.

[www.amira.net](http://www.amira.net/?ref=foodconsumer.org)

**For interview requests, high-resolution images and further information please contact:**

Miriam Nasralla | t: [+44 (0)20 73992438](tel:%2B44%20%280%2920%2073992438) | e: [miriam@curzonpr.com](mailto:miriam@curzonpr.com) | w: [curzonpr.com](http://curzonpr.com/?ref=foodconsumer.org)

**Notes for Editors:**

**About Amira Group**

Founded in 1915, Amira Nature Foods Limited (NYSE:ANFI) is a family business that has evolved into a leading global provider of speciality rice. The Amira premium brand was launched in 2008 and is now sold in over forty countries worldwide. Quality is at the heart of everything they do and Amira rice offers a dining experience that no other brand can match. Winner of numerous prestigious international awards and recognitions, Amira is focused on making a difference by connecting people and cultures through the common language of food.

For more information please visit [www.amira.net](http://www.amira.net/?ref=foodconsumer.org)

**Cautionary Note on Forward-Looking Statements**

This release may contain forward-looking statements within the meaning of the U.S. federal securities laws. These forward-looking statements generally can be identified by phrases such as that we or our members of management “believe,” “expect,” “anticipate,” “foresee,” “forecast,” “estimate” or other words or phrases of similar import. Specifically, these statements include, among other things, statements that describe our expectations for the growth of our business, expansion into new geographic markets, maintaining and expanding our relationship with key retail partners, the financial impact of new sales contracts on our revenue, our plan to make significant capital expenditure, and other statements of management’s beliefs, intentions or goals. It is uncertain whether any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what impact they will have on our results of operations, financial condition, or the price of our ordinary shares. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those indicated in such forward-looking statements, including but not limited to our ability to penetrate and increase the acceptance of our product in new geographic markets; to perform our agreements with customers and further develop our relationships with key retail partners; our ability to recognize revenue from our contracts; continued competitive pressures in the marketplace; our reliance on a few customers for a substantial part of our revenue; our ability to implement our plans, forecasts and other expectations with respect to our business and realize additional opportunities for growth; and the other risks and important factors contained and identified in our filings with the Securities and Exchange Commission. All forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by these risk factors. Since we operate in an emerging and evolving environment and new risk factors and uncertainties emerge from time to time, you should not rely upon forward looking statements as predictions of future events. Except as required under the securities laws of the United States, we undertake no obligation to update any forward-looking or other statements herein to reflect events or circumstances after the date hereof, whether as a result of new information, future events or otherwise.

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Miriam Nasralla | Media Relations | Curzon PR  

  
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45 Hertford Street,

London, W1J 7SN

t: +44 (0) 20 7399 2438  
w: [www.curzonpr.com](http://www.curzonpr.com/?ref=foodconsumer.org)  
e: [info@curzonpr.com](mailto:info@curzonpr.com)