> ## Content Index > Fetch the complete content index at: https://www.foodconsumer.org/llms.txt > Use this file to discover other available public pages before exploring further. # Fresh and Value-Added Produce Show Dollar Sales Growth at Retail in Q2 2014 - URL: https://www.foodconsumer.org/fresh_and_value-added_produce_0923140116/ - Published: 2014-09-23T14:15:00.000Z - Updated: 2026-09-22T16:33:15.000Z - Description: United Fresh's FreshFacts on Retail report found produce department average weekly dollar sales rose 4.5 percent in the second quarter of 2014, driven mainly by higher retail prices. Strawberries made up 54 percent of berry sales and lime prices rose 63 percent. - Author: Food Consumer - Tags: Miscellaneous, Health News, #vivvo-import ***News Release*** **For Immediate Release, September 23, 2014** Contact: Ray Gilmer [rgilmer@unitedfresh.org](mailto:rgilmer@unitedfresh.org) [202-303-3425](tel:202-303-3425) REPORT AVAILABLE **Fresh and Value-Added Produce Show Dollar Sales Growth at Retail in Q2 2014** *Updated Report Features Expanded Data in Berry, Citrus & Salad Categories* WASHINGTON, DC – Fresh and value-added produce experienced dollar gains in the second quarter of 2014, resulting in produce department average weekly dollar sales increases by 4.5 percent for the period, according to the latest *FreshFacts® on Retail*report issued today by the United Fresh Produce Association. For Q2 of 2014, increased retail prices for fresh produce drove produce dollar gains, with most fruit and vegetable categories showing increased average retail prices compared to the same period last year. Value-added fruits and vegetables experienced dollar sales and volume increases for most sub-categories despite increases in average retail price. Value-added fruits posted higher overall dollar and volume sales than value-added vegetables during Q2 2014, however, the volume and dollar sales growth rate for value-added vegetables outpaced that of value-added fruit. This quarter’s *FreshFacts*® report also debuts a new feature called the “Category Deep Dive” with expanded data for berry, citrus and packaged salad categories. The report shows that strawberries generated 54 percent of overall berry sales, with increases in both volume and dollar sales. For citrus, limes showed an increase in average retail price of 63 percent, resulting in a dollar sales increase of 50 percent. And for salads, organic salads and completes/kits both had double-digit growth in dollars and volume. “The recommendation to expand the data in these larger produce categories came from the members of our Retail-Foodservice board,” said Jeff Oberman, VP, Trade Relations, and liaison to United’s Retail-Foodservice board. “Our retail members have found this report to be an invaluable resource. We’re always looking to enhance the value of these reports and will continue to explore deep data dives and other commodities in future issues.” In addition, this edition’s Quarterly Spotlight focuses on beverages and juices found in the produce department. The data shows that shoppers are increasingly looking to the produce department for fresh beverages, including fresh fruit juices, smoothies and ciders. The *FreshFacts® on Retail* report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, measures retail price and sales trends for the top 10 fruit and vegetable commodities, as well as value-added, organic and other produce categories. The complete *FreshFacts® on Retail* report can be downloaded free of charge for all United Fresh members ($50 for non-members) by [clicking here](http://www2.unitedfresh.org/forms/store/ProductFormPublic/search?action=1&Product%5FproductNumber=uf2014-03&ref=foodconsumer.org). For more information about how to obtain the report, please contact Victoria Backer, United Fresh senior vice president, member services, at [202-303-3400 ext. 408](tel:202-303-3400%20ext.%20408) or vbacker@unitedfresh.org. For questions about specific data contained in the report, please contact Cara Ammon at Nielsen Perishables Group at [773-769-3550](tel:773-769-3550) or [Cara.Ammon@nielsen.com](mailto:Cara.Ammon@nielsen.com). *Ed. Note: A copy of the FreshFacts® on Retail report is available for press by contacting Ray Gilmer at* [*rgilmer@unitedfresh.org*](mailto:rgilmer@unitedfresh.org) *or* [*202-303-3425*](tel:202-303-3425)*.* ### *Founded in 1904, the *United Fresh Produce Association* brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. And, through these endeavors, we unite our industry with a common purpose – to build long-term value for our members and grow produce consumption. For more information, visit* [*www.unitedfresh.org*](http://www.unitedfresh.org/?ref=foodconsumer.org) *or call* [*202-303-3400*](tel:202-303-3400)*.*