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# FreshDirect, Wegmans Food Markets and Pro*Act to Speak at United Fresh 2014 Retail-Foodservice Super Session
- URL: https://www.foodconsumer.org/freshdirect_wegmans_food_markets_0520141014/
- Published: 2014-05-20T11:13:00.000Z
- Updated: 2026-09-22T16:31:38.000Z
- Description: United Fresh will host 'Beyond the Buzz,' a June 12 session in Chicago on the complexities of buying, selling and marketing local produce, with speakers from FreshDirect, Wegmans Food Markets and Pro*Act.
- Author: Food Consumer
- Tags: Miscellaneous, Health News, #vivvo-import

# ***News Release***

**For Immediate Release: May 20, 2014**

Contact: Ray Gilmer

[rgilmer@unitedfresh.org](mailto:srajkovich@unitedfresh.org)

[202-303-3425](tel:202-303-3425)

*Photos Available*

**FreshDirect, Wegmans Food Markets and Pro\*Act to Speak at United Fresh 2014 Retail-Foodservice Super Session**

*FreshDirect Co-Founder David McInerney, Wegmans Manager Food Safety Bill Pool and*

*Pro\*Act Supply Chain Manager Kathleen Phillips to Address the Local Movement at Retail and Foodservice*

WASHINGTON, DC – United Fresh Produce Association announced the following session for [United Fresh 2014](http://www.unitedfreshshow.org/?ref=foodconsumer.org) in Chicago, **Beyond the Buzz: Exploring the Opportunities and Challenges of 'Local'** that will take place on Thursday, June 12 from 9am-10am. The session will look at how what defines “local” produce may be debatable, and yet it¹s clear that local is not just a catchphrase headed towards obscurity. In today¹s marketplace, local produce is prominently featured on grocery shelves and chefs are proudly touting it on their menus. 

Jeff Oberman, vice president of trade relations for United Fresh, said the session will “provide insight and lively discussion about the complexities of buying, selling and marketing local produce and the implications for your business from industry leaders representing unique business models within retail and foodservice operations.”

More information on United Fresh 2014 can be found at[www.unitedfreshshow.org](http://www.unitedfreshshow.org/?ref=foodconsumer.org) where you can get the latest updates on speakers, networking events and details on how to register for the upcoming convention.

###

*Founded in 1904, the *United Fresh Produce* *Association* serves companies at the forefront of the global fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. From its headquarters in Washington, D.C. and Western Regional office in Salinas, Calif., United Fresh and its members work year-round to make a difference for the produce industry by driving policies that increase consumption of fresh produce, shaping critical legislative and regulatory action, providing scientific and technical leadership in food safety, quality assurance, nutrition and health, and developing educational programs and business opportunities to assist member companies in growing successful businesses. For more information, visit* [*www.unitedfresh.org*](http://www.unitedfresh.org/?ref=foodconsumer.org) *or call* [*202-303-3400*](tel:202-303-3400)*.*

**Ray Gilmer**

Vice President, Issues Management & Communication

United Fresh Produce Association

[202 303 3425](tel:202%20303%203425)

[202 510 8205](tel:202%20510%208205) mobile