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# Frontera Produce Delivers Melon Mania to Consumers (PR)
- URL: https://www.foodconsumer.org/frontera_produce_delivers_melon_mania_0429110451/
- Published: 2011-04-29T17:50:00.000Z
- Updated: 2026-09-15T13:14:12.000Z
- Description: Frontera Produce launched a consumer website for its honeydew, watermelon and cantaloupe lines, covering peak growing seasons, how to pick a melon and recipes from its executive chef. The company said it will exhibit at the United Fresh 2011 convention in New Orleans.
- Author: Food Consumer
- Tags: Food, Shopping, #vivvo-import

**FOR IMMEDIATE RELEASE**

**FRONTERA PRODUCE DELIVERS “MELON MANIA” TO CONSUMERS**

**EDINBURG, TX – (April 29, 2011)** \- [Frontera Produce](http://www.fronteraproduce.com/?ref=foodconsumer.org), LTD, a vertically integrated grower, packer and shipper of fresh produce headquartered in South Texas, announces today that the company has launched a new consumer focused website that is all about melons, [www.fronteraproduce.com/melonmania](http://www.fronteraproduce.com/melonmania?ref=foodconsumer.org). 

“Our new Melon Mania website showcases our full line-up of melons: honeydew, watermelon and cantaloupe,” said Amy Gates, Executive Vice President for Frontera Produce. “We wanted to provide all the ‘not always easily accessible’ and non-traditional information about melons in a bright, fun and very consumer-friendly package. The new site highlights peak growing seasons, tips on picking the perfect melons, and custom recipes from Frontera’s own Executive Chef, Michelle Gonsalves.”

Connecting directly with consumers and providing them with the valuable information that they seek has always been a primary focus of Frontera Produce. The company speaks to consumers daily on the [Frontera Produce Facebook fan page](http://www.facebook.com/) and through the company’s Twitter account, @fronterafresh.

“We’re excited that, in addition to our other digital outreach, this new site will capture and take advantage of the excitement that consumers have about these delicious, fresh melons. By making product information readily available to and fun for consumers, we anticipate increased consumption, which translates into sales growth for our customers,” said Will Steele, President and CEO of Frontera Produce.

Frontera Produce will host a booth at the upcoming United Fresh 2011 Convention in New Orleans, on May 2-5, 2011\. To learn more about the company’s products and services, including their recently expanded melon program, visit booth #1330.

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**About Frontera Produce**

Founded in 1993, Frontera Produce is headquartered in Edinburg, Texas. The company has extensive growing operations throughout the United States as well as Mexico, Central and South America. Frontera Produce offers an extensive line of fresh products including, onions, cabbage, golden pineapples, fresh chili peppers, carrots, cilantro, melons, and other tropical fruits. 

Web site: [www.fronteraproduce.com](http://www.fronteraproduce.com/?ref=foodconsumer.org) 

FOR MORE INFORMATION, PLEASE CONTACT:

**Amy Gates**

**Frontera Produce** 

Phone: 956-381-5701