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# Common Thread: Mission-based Companies I AM and Under the Canopy Co-Create Online Retail & Resource Destination for Healthy Lifestyle, Conscious Consumers (PR)
- URL: https://www.foodconsumer.org/i_am_and_under_the_canopy_0115150110/
- Published: 2015-01-15T14:09:00.000Z
- Updated: 2026-09-22T18:46:04.000Z
- Description: I AM Enlightened Creations, a certified B Corp selling liquid supplements and aromatherapy products, announces it will carry Under the Canopy's organic bedding and bath items in its online store, with the brand's organic apparel to follow in April 2015.
- Author: Food Consumer
- Tags: Miscellaneous, Health News, #vivvo-import

![](https://storage.ghost.io/c/f5/c2/f5c28c07-f2c7-440d-8161-125a09d9bc91/content/images/2026/08/40d110e5a1f4ecc9c338b22ff1e30a2e8a189d7d.jpg)

**For Immediate Release**

Contact:  
Steven Hoffman, Compass Natural, [steve@compassnatural.com](mailto:steve@compassnatural.com), tel [303.807.1042](tel:303.807.1042)

**Common Thread: Mission-based Companies I AM and Under the Canopy Co-Create Online Retail & Resource Destination for Healthy Lifestyle, Conscious Consumers**

*Changing the world of style; styling the world of change*

  
**Edison, New Jersey (1.15.2015)** – Offering conscious consumers a growing catalog of organic & sustainable products and information in one convenient destination, I AM Enlightened Creations announces a new online retail and marketing collaboration with leading “ECOfashion” and organic lifestyle company Under the Canopy.

I AM Enlightened Creations – a Certified B Corp and maker of premium quality nutritional supplements and aromatherapy products that support a healthy lifestyle – will begin 2015 offering products from Under the Canopy – pioneering organic apparel & home fashion brand that has been featured in Whole Foods Market, AVEDA and Bed Bath & Beyond, as well as TARGET, Macy’s and elsewhere – in its online retail store at [www.thinkIAM.com](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=https%3A%2F%2Fwww.thinkiam.com%2F&ref=foodconsumer.org).

In addition to its efficacious all natural liquid supplements including I AM Happy, I AM Skinny, I AM Energized, I AM Focused and I AM Sleepy, along with its unique and inspiring aromatherapy line of 7 Chakra Crystal Mists, I AM will now provide the opportunity to shop for an affordably luxurious selection of organic bedding & bath items from the Under the Canopy collection at [I AM Under the Canopy](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=https%3A%2F%2Fwww.thinkiam.com%2Fcategory%2F1005%2Funder-the-canopy&ref=foodconsumer.org). Under the Canopy organic apparel will be added in April 2015.

![](https://storage.ghost.io/c/f5/c2/f5c28c07-f2c7-440d-8161-125a09d9bc91/content/images/2026/08/bd2d212f9c7e36823fc9ab04b74a8747f6a6a4b3.jpg)

**Conscious Unity**  
“The partnership of I AM and Under the Canopy connects the dots of food, beauty and fiber in social & environmentally responsible practices and products,” said Marci Zaroff, who founded Under the Canopy in 1996\. Zaroff also is co-founder of I AM Enlightened Creations with her husband and natural products industry veteran Eric Schnell. Additionally, Zaroff is the Executive Producer of the ECOfashion documentary [Thread](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=http%3A%2F%2Fthreaddocumentary.com%2F&ref=foodconsumer.org) | [Driving Fashion Forward](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=http%3A%2F%2Fwww.treemedia.com%2F%23%21driving-fashion-forward%2Fchvl&ref=foodconsumer.org), and serves on the Board of Directors of the [Organic Trade Association](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=http%3A%2F%2Fwww.ota.com%2F&ref=foodconsumer.org), the leading trade organization for the Organic industry. An ECOlifestyle expert, entrepreneur and educator, Marci has been instrumental in driving authentic leadership, environmental stewardship and social justice worldwide for over two decades.

“This is a collaboration embodying ***no compromise***; consumers no longer have to choose fashion, the environment or wellness at the expense of the other,” Zaroff said. “I AM Enlightened and Under the Canopy represent two like-minded, mission-based companies, joining forces to co-create with a unified voice. The brands speak the same language to affect positive change in the world, so leveraging the collective power of products as vehicles for transformation can be incredibly impactful."

![](https://storage.ghost.io/c/f5/c2/f5c28c07-f2c7-440d-8161-125a09d9bc91/content/images/2026/08/7881a088f92dabe01b15c71ab5c4a4cf72f979e3.jpg)

**About I AM Enlightened Creations**  
I AM Enlightened Creations is a Certified B Corporation and triple bottom-line company committed to delivering the most efficacious, highest vibrational products. The company draws on ancient wisdom, modern science and the “I AM consciousness” to create products that deliver fast-acting, sustainable results and support healthy lifestyle choices. I AM Enlightened Creations are available online and at leading retailers including Whole Foods Market, Sprouts and independent natural food stores throughout the USA. For more information about I AM Enlightened Creations, visit[www.thinkIAM.com](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=https%3A%2F%2Fwww.thinkiam.com%2F&ref=foodconsumer.org), like us on [Facebook](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=https%3A%2F%2Fwww.facebook.com%2FThinkIAM&ref=foodconsumer.org) and [Instagram](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=http%3A%2F%2Finstagram.com%2Fiamcreations&ref=foodconsumer.org), follow us on [Pinterest](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=http%3A%2F%2Fwww.pinterest.com%2FIAMEnlightened%2F&ref=foodconsumer.org) and [Twitter](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=https%3A%2F%2Ftwitter.com%2FIAM%5FEnlightened&ref=foodconsumer.org), or email [info@thinkIAM.com](mailto:info@thinkIAM.com).

**About Under the Canopy**  
Pioneering lifestyle brand Under the Canopy will indulge your senses while satisfying your soul. Contemporary style, exceptional quality and global community are the foundation of this authentic, affordable, innovative & eco-chic organic/sustainable apparel and home fashion brand. Comfy, smart, soft & sexy Under the Canopy ECOfashion essentials offer no compromise for today’s conscious consumer. For more information about Under the Canopy, visit [www.PorticoBrands.com](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=http%3A%2F%2Fwww.porticobrands.com&ref=foodconsumer.org), like us on [Facebook](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=https%3A%2F%2Fwww.facebook.com%2FUndertheCanopy&ref=foodconsumer.org) and [Instagram](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=http%3A%2F%2Finstagram.com%2Funderthecanopy&ref=foodconsumer.org), follow us [Pinterest](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=http%3A%2F%2Fwww.pinterest.com%2Fucanopy%2F&ref=foodconsumer.org) and [Twitter](http://click.icptrack.com/icp/relay.php?r=70545129&msgid=1898417&act=PEAS&c=607027&destination=https%3A%2F%2Ftwitter.com%2FUCanopy&ref=foodconsumer.org), or email[info@underthecanopy.com](mailto:info@underthecanopy.com).

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