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# Jarlsberg ® Lite for the New Year
- URL: https://www.foodconsumer.org/jarlsberg_lite_for_the_new_year_0122150648/
- Published: 2015-01-22T19:48:00.000Z
- Updated: 2026-09-22T16:22:00.000Z
- Description: Jarlsberg is running a January to March promotion for its Lite Reduced Fat Swiss Cheese, with weekly prizes including a fitness tracking band and product coupons, entered by text, QR code or Facebook. The company says the cheese has 50% less fat and 30% fewer calories than Swiss cheese.
- Author: Food Consumer
- Tags: Food, Shopping, #vivvo-import

For More Information Contact:

Amy Stern

Bender Group PR

[973.744.0707](tel:973.744.0707)

[amy@bendergrouppr.com](mailto:amy@bendergrouppr.com)

**Jarlsberg ® Lite for the New Year**

***Extraordinary Like You…Lighten Up, Feel Great with a chance to win weekly Prizes from January 1 ? March 31, 2015***

Darien, CT (January, 2015)– **Jarlsberg® Cheese**, the nationally recognized premium brand of cheese, announces the exciting new promotion for ***Jarlsberg ® Lite Reduced Fat Swiss Cheese*** just in time for the New Year. For the chance to win weekly prizes and a weekly Grand Prize, **Jarlsberg® Cheese** fans can now get fit and healthy in time for 2015 with the chance to win a Fitness tracking band, and other exciting items.

***Jarlsberg® Lite Reduced Fat Swiss Cheese***is available nationwide, making it easier than ever to make better food choices, with 50% less fat and 30% fewer calories than Swiss cheese*.* With this New Year promotion, consumers can enter to win a number of prizes, and receive coupons off their favorite cheese.

**Prizes for *Jarlsberg® Lite* include:**

- 1 Weekly Grand Prize per week: Fitness Tracker Band, Free Product Coupon, Cooler Bag, Gym Bag, Water Bottle
- 1 Weekly Prize per week: Free Product Coupon, Cooler Bag, Gym Bag, Water Bottle

To enter, simply text the keyword “LITE”, scan QR code below from mobile device, Text-to-win #: 99000, in-store, or enter to win on Facebook at Jarlsberg US. This promotion will take place from January 1 ? March 31, 2015

**QR code**:

“We are really excited to bring one of America’s most popular cheese brand to our health conscious consumers with ***Jarlsberg®Lite***,” says Deborah Seife, General Manager of Marketing. “This promotion allows our fans to enjoy the cheese they love, and win great prizes to help keep their fitness and health goals on track.”

Available at grocery retailers nationwide in pre sliced packages, sliced at the deli counter, or in the specialty cheese case. For more great ideas, tips and information on **the Jarlsberg® Lite**promotion and **Jarlsberg® Cheese** visit us at[www.jarlsbergusa.com](http://www.jarlsbergusa.com/?ref=foodconsumer.org) and like us on Facebook.

**About Jarlsberg® cheese:**

In 1956, we created Jarlsberg® cheese, using an original Norwegian recipe. Why does Jarlsberg® cheese taste so mild, nutty and delicious? It's all part of the legend...and Norway's most guarded recipe!

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