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# Sign the card: Happy Anniversary Skin Deep!
- URL: https://www.foodconsumer.org/sign_the_card_0715141117/
- Published: 2014-07-15T12:15:00.000Z
- Updated: 2026-09-22T16:29:34.000Z
- Description: EWG marks 10 years of its Skin Deep cosmetics database, which has grown from 7,500 products in 2004 to nearly 70,000, and asks supporters to sign an anniversary card, aiming for 30,000 signatures by the end of the week.
- Author: Food Consumer
- Tags: Environment, Health News, #vivvo-import

Dear Readers,

It’s hard to believe that it’s been 10 years since EWG launched the Skin Deep Cosmetics Database. **From 7,500 products in 2004 to nearly 70,000 products today, Skin Deep has evolved into one of the largest and most popular safety guides to personal care products in the world.**

As executive director of EWG and a consumer who has relied on this resource countless times, I am thrilled to celebrate this milestone. The whole team at EWG is so excited, that we’ve decided to put together an anniversary card to celebrate the occasion! **We’ve set a goal of 30,000 signers by the end of the week – will you be one of them?**

[**Click here to sign the card in celebration of Skin Deep’s 10th anniversary!**](http://action.ewg.org/salsa/track.jsp?v=2&c=09%2BzOWqYb%2Fjvoj4D%2BYVekLG4r2xE6EDg&ref=foodconsumer.org)

Skin Deep has touched millions of lives over the last decade. Every day, people like you and I use Skin Deep to choose safer products for our families and ourselves. And we’re not the only ones – cosmetics manufacturers from all over now rely on Skin Deep as a vital resource for creating safer products. It is truly amazing to think of how many people have been affected by this work over the past 10 years.

But don’t just take it from me, take a look at what others are saying about Skin Deep’s 10-year anniversary:

- *Happy 10th Anniversary Skin Deep! Thanks to EWG and Skin Deep, it’s so much easier to choose personal care products that support our wellness and help us feel gorgeous. Keep up the great work. We appreciate you.* – Kris Carr, New York Times best-selling author of “Crazy Sexy Kitchen” and EWG supporter
- *As the mother of two teenage sons, I get a little eye rolling about my healthy ways, so having a “cool” app that they can download and see for themselves has been a great resource for all of us to make informed decisions about our health and limit our exposure to toxic ingredients in the products that we use. Skin Deep is our family’s “Environmental Bible.” Thank you, EWG, for this invaluable resource.* – Elise Museles, founder of Kale & Chocolate
- *Thank you, EWG, for making healthy, responsible living so accessible; for helping me make proactive decisions about what I put in, on and around my body; and for providing relevant, comprehensive, people-friendly tools that I can use as I educate others about the importance of conscious choices.* – Erin Schrode, co-founder of Teens Turning Green

**If Skin Deep has made an impact on your life, please join me today in celebrating this incredible milestone.** [**Click here to sign the card and wish Skin Deep a Happy 10th Anniversary!**](http://action.ewg.org/salsa/track.jsp?v=2&c=y31FNROJzrkFnmyzKc%2Ft2LG4r2xE6EDg&ref=foodconsumer.org)

Thanks for being a part of this. I can’t wait to see what the next 10 years bring!

Sincerely,

Heather White  
Executive Director, Environmental Working Group

[Contribute](http://action.ewg.org/salsa/track.jsp?v=2&c=EBLqALIquCFxZK8ErReYoHfuI2%2F%2Fnymr&ref=foodconsumer.org)