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# Skin Deep: 10 years later
- URL: https://www.foodconsumer.org/skin_deep_10_years_later_0710140903/
- Published: 2014-07-10T10:01:00.000Z
- Updated: 2026-09-15T14:17:25.000Z
- Description: EWG marks ten years of its Skin Deep cosmetics database, grown from 7,500 products in 2004 to nearly 70,000, and notes that the government still requires no long-term safety studies or pre-market testing for most personal care ingredients.
- Author: Food Consumer
- Tags: Environment, Health News, #vivvo-import

Dear Readers,

**It’s been a full 10 years since EWG launched the Skin Deep Cosmetics Database, the world’s best safety guide to personal care products.** From 7,500 products in 2004 to nearly 70,000 today, Skin Deep has helped millions of people make healthier choices about buying personal care products.

**We are so proud of how far Skin Deep has come over the past decade that we’re spending the entire month of July celebrating this milestone!** [**Click here to visit our brand-new Skin Deep anniversary web page and join the festivities.**](http://action.ewg.org/salsa/track.jsp?v=2&c=PoE7utVJtX2REp8tjcGDWPEA84%2BmdDP1&ref=foodconsumer.org)

Here are some ways we hope you’ll take part in Skin Deep’s 10th anniversary:

- [**Read the story of Skin Deep**](http://action.ewg.org/salsa/track.jsp?v=2&c=Oce6k7BpAWAX0OZ7VEMcY%2FEA84%2BmdDP1&ref=foodconsumer.org)
- [**Sign Skin Deep’s anniversary card!**](http://action.ewg.org/salsa/track.jsp?v=2&c=EZMx4X7%2FpbxMNQWD%2FUCUYfEA84%2BmdDP1&ref=foodconsumer.org)
- [**Check out Skin Deep’s new Tumblr page**](http://action.ewg.org/salsa/track.jsp?v=2&c=8AH%2FESD%2BsBx9Y5YxwRlflfEA84%2BmdDP1&ref=foodconsumer.org)
- [**Get your Safer Cosmetics wallet guide**](http://action.ewg.org/salsa/track.jsp?v=2&c=rsZoNmpG%2F1M80wek5rtoFPEA84%2BmdDP1&ref=foodconsumer.org)
- [**Download the Skin Deep Mobile App**](http://action.ewg.org/salsa/track.jsp?v=2&c=pitBOo63Aa7OIxAR7RPP0vEA84%2BmdDP1&ref=foodconsumer.org)
- [**See how your personal care products stack up in Skin Deep**](http://action.ewg.org/salsa/track.jsp?v=2&c=OUB4f073%2FMyR76y92NEjhPEA84%2BmdDP1&ref=foodconsumer.org)

10 years ago, most people didn’t give the chemicals in their personal care products a second thought, believing the government was policing their safety. But as EWG’s reports over the past decade have made clear, that’s not true. **The government does not require long-term safety studies or pre-market testing for most of the ingredients in cosmetics or other personal care products.**

Since Skin Deep was launched, more chemicals used in cosmetics have been assessed for safety, but it’s still not enough. Dangerous ingredients continue to lurk in everyday products with little to no government regulation. **That’s why EWG is here – to continue to fight for cosmetics policy reform at the federal level and to provide you with practical solutions to protect yourself and your family from everyday exposures to hazardous substances.**

Thank you for being a part of this movement. Here’s to 10 more years of groundbreaking work!

Sincerely,  
  
Ken Cook  
President, Environmental Working Group

[Contribute](http://action.ewg.org/salsa/track.jsp?v=2&c=zrR%2F%2B4amTszwhWeCFjIM1%2FEA84%2BmdDP1&ref=foodconsumer.org)