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# walkers shortbread partners w/ starz series outlander
- URL: https://www.foodconsumer.org/walkers_shortbread_0402151115/
- Published: 2015-04-02T12:14:00.000Z
- Updated: 2026-09-22T16:30:29.000Z
- Description: Walkers Shortbread and the STARZ series Outlander put a promotion on 325,000 specially marked packages of shortbread fingers, offering one winner a 10-day Country Roads of Scotland tour for two and 25 others Outlander prize packs, timed to the April 4 premiere.
- Author: Food Consumer
- Tags: Miscellaneous, Health News, #vivvo-import

**Hit STARZ Original Series Outlander Partners with Walkers Shortbread** 

**For On-Pack Promotion and Trip to Scotland**

*Opportunity to win all-expenses paid vacation to Scotland and STARZ Outlander prize packs*

**HAUPPAUGE, NY, April 1, 2015 –** [Walkers Shortbread](http://us.walkersshortbread.com/?ref=foodconsumer.org), the Scottish purveyors of fine traditional shortbread since 1898, is partnering with “Outlander,” the critically-acclaimed STARZ Original drama series from Sony Pictures Television set and filmed in the Highlands of Scotland. Coinciding with the April 4 premiere of the second half of Outlander’s debut season, 325,000 specially-marked packages of Walkers traditional Shortbread fingers will invite consumers to visit the brand’s [website](http://outlander.walkersshortbread.com/?ref=foodconsumer.org) for a chance to win a trip for two to Scotland and experience the country in all its beauty and majesty. 

The trip, courtesy of Insight Vacations, will feature a 10-day Country Roads of Scotland tour. From the great capital of Edinburgh to the Orkney Islands and legendary Skye, one lucky winner and a guest will travel through 8,000 years of history and a rich cultural heritage, where the drama and variety of Scotland's natural features will never fail to impress. Twenty-five additional winners will be awarded STARZ Outlander Prize Packs.

“Scotland is the home of Walkers, and the Outlander series is set in the Highlands of the 1740s – a romantic, dramatic and unforgettable period in Scottish history,” said Steve Dawson, President, Walkers Shortbread, Inc. “The STARZ Original series Outlander honors and showcases the Scottish Highlands so beautifully, and we’re thrilled to join forces with STARZ and Outlander to offer an unforgettable visit to our home country.”

Outlander, a series from Sony Pictures Television adapted from Diana Gabaldon's international bestselling books, premiered on STARZ in August 2014\. The series spans the genres of romance, science fiction, history, and adventure in one grandiose tale. It follows the story of Claire Randall, a married combat nurse from 1945 who is mysteriously swept back in time to 1743, where she is immediately thrown into an unknown world where her life is threatened. When she is forced to marry Jamie Fraser, a chivalrous and romantic young Scottish warrior, a passionate affair is ignited that tears Claire's heart between two vastly different men in two irreconcilable lives. Outlander returns to STARZ April 4 and airs Saturdays at 9pm. STARZ recently announced the series’ second season.

Established in 1898 in Aberlour, Scotland, family-owned Walkers Shortbread is the leading brand of food exported from Scotland, and remains committed to quality, with human eyes on every facet of the baking process, and using only the finest butter made from the milk of free-grazing, small herd cows. To this day, members of the Walker family gather in their bakery to taste test the latest ideas, with only those deemed finest approved for production.

Packs of Walkers traditional shortbread fingers featuring the Outlander promotion will be available at retailers nationwide this month and are also available for purchase at[us.walkersshortbread.com](http://www.us.walkersshortbread.com/?ref=foodconsumer.org).

**About Walkers Shortbread**

Walkers was founded in 1898 and is still a family owned and managed company. We proudly bake The World’s Finest Shortbread in our home village of Aberlour in the Scottish Highlands. Walkers is now sold in over 80 countries and is the leading brand of food exported from Scotland. Our shortbread, cookies and oatcakes contain no artificial flavorings, colorings or additives, and are certified Kosher OUD, including new gluten-free varieties. Walkers does not support the use of GM ingredients. For more information, please visit [us.walkersshortbread.com](http://us.walkersshortbread.com/?ref=foodconsumer.org).

**About Starz**

Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks), global content distribution (Starz Distribution) and animated television and movie production (Starz Animation), [www.starz.com](http://www.starz.com/?ref=foodconsumer.org).

Starz Networks is a leading provider of premium subscription video programming through the flagship STARZ® and ENCORE® pay TV networks which showcase premium original programming and movies to U.S. multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. As of December 31, 2014, STARZ and ENCORE serve a combined 57.3 million subscribers, including 23.3 million at STARZ, and 34.0 million at ENCORE, making them the largest pair of premium flagship channels in the U.S. STARZ® and ENCORE®*,* along with Starz Networks’ third network MOVIEPLEX®*,* air more than 1,000 movies monthly across 17 linear networks, complemented by On Demand and authenticated online offerings through STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY. Starz Distribution develops, produces and acquires entertainment content, distributing it to consumers globally on DVD, digital formats and traditional television. Starz Distribution’s home video, digital media and worldwide distribution business units distribute original programming content produced by Starz, as well as entertainment content for itself and third parties. Starz Animation produces animated TV and movie content for studios, networks, distributors and audiences worldwide.

**CONTACT:**

**For Walkers Shortbread**

Hannah Plotkin, 360PR

[hplotkin@360pr.com](mailto:hplotkin@360pr.com), [212-729-5833](tel:212-729-5833)