For Immediate Release

Contact:
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
 

Award-winning Logo Drives Launch of Lifestyle Brand
Dedicated to the Natural World

Rooted in a 125-year old, pioneering ranch in Western Colorado, Stoner Ranch's

new lifestyle brand of apparel and accessories features an award-winning

logo design by Boulder-based Victors & Spoils

Boulder, CO (January 21, 2015) - Drawing inspiration from its namesake, Stoner Ranch
& Co. has launched a new lifestyle brand that celebrates Colorado’s pioneering spirit
and our connection to the natural world.

The brand was founded by the owners of the real Stoner Ranch, a 125-year old landmark in the San Juan Mountains near Telluride, Colorado. The ranch is bordered on three sides by U.S. National Forest Service lands with 1.5 miles of riverfront along the Dolores River where the owners have done extensive riparian restoration and wetlands creation for nature's benefit. An additional 320 acres encompass the historic Stoner Ranch Ski Area 1948 - 1984 where the northern slopes remain open for skinning and the rest of the acreage is devoted to grazing cattle. A perfect blend of outdoor recreation and a working ranch, Stoner Ranch is the quintessential Colorado experience.

“Stoner Ranch is a place, an idea and a way of thinking,” says Don McLean, Founder of
Stoner Ranch & Co. “It’s a place with wild roots and unrestricted thinking; it’s wide open
spaces and open minded. The Stoner Ranch brand is dedicated to the ideals of the old
frontier and the new frontier we are living in now. And, it’s our mission to support the
causes we hold dear through the sales of Stoner Ranch & Co. products.”

Victors & Spoils of Boulder, CO, was tasked in creating the brand. “Our goal was to redefine what it meant to be a “stoner” without using stereotypical imagery we typically associate with marijuana culture,” said the company. The agency hit the mark and was awarded the Art Directors Club of Denver 2014 Logo Development Award for the Stoner Ranch logo. "The use of the bear in the logo really defines who we are," says Mclean of Stoner Ranch. “The bear gives us permission to engage in unrestrained thinking. The pipe is a reminder to be deliberate, to take our time, and to remember we’re not revolutionary or radical. That our ideas may differ from the status quo, but they are always grounded in thoughtfulness and sensibility.”

In launching Stoner Ranch & Co.’s brand new website, the company features a line of high-quality, Econscious and American Apparel shirts, hats and hoodies as well as commemorative coffee mugs and pint glasses.

Support, wear and share Stoner Ranch & Co. products. Available online at
www.StonerRanch.co and coming soon to select retailers. Retailers seeking wholesale
information should contact Don McLean at 970.708.3939 or don@StonerRanch.co.

About Stoner Ranch & Co.

Drawing inspiration from its namesake, Stoner Ranch & Co. is a new lifestyle brand that
celebrates Colorado’s pioneering spirit and our connection to the natural world.
Founded by the owners of the real Stoner Ranch, a 125-year old landmark ranch and
historic ski area in the San Juan Mountains near Telluride, Colorado. The brand’s
award-winning Stoner Ranch and Co. logo designed by Boulder-based Victors & Spoils
adorns the company’s clothing and accessories line. Products are available online at
www.StonerRanch.co. For wholesale contact Don McLean at 970.708.3939 or
don@StonerRanch.co. For Western Slope, contact Tim Kohl, Co-founder of Stoner Ranch & Co., tk@stonerranch.co, tel 970.846.5073.

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