Fall 2014 Report                                News  |  Research  |  Trends

News


GMO Labeling Election Wrap-up

by Steven Hoffman

The biotech, pesticide and junk food lobbies spent over $45 million in 2014 to defeat GMO labeling ballot measures in Oregon and Colorado; however, voters in Maui passed a ban on GMO agriculture.

With more than $45 million poured in to defeat GMO labeling ballot initiatives in 2014, voters in Oregon and Colorado rejected ballot measures to label GMO foods. However, residents of Maui passed a ban on GMO agriculture by just over 1,000 votes.

GMO labeling advocates are rethinking national and state strategies after voters rejected the ballot initiatives to label GMO foods in both Oregon and Colorado in statewide elections held on November 4.

Note: At press time, due to a recount of contested votes, the margin in Oregon had narrowed to less than 5,000 votes in favor of the No side.

Continue reading GMO Labeling Wrap-up here.

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Health Conundrum:

Pesticides in Your Tea

by Nikki McCord & Steven Hoffman

When companies sell non-organic tea produced with toxic pesticides, what are consumers sipping?

Tea, an ancient plant first discovered in China, is today arguably the most popular beverage in the world, and one of the healthiest. Millions of people from every corner of the world drink tea primarily for its health benefits and soothing, energetic and/or medicinal qualities.

Yet, many consumers may not know that tea leaves are primarily dried and not washed after they are harvested. If the tea is not organically grown, toxic pesticide residues can – and do – remain on conventionally grown tea leaves until the first time they touch water – in your cup.

To continue reading, click here.

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Social Media:

Amplify Your Brand with Hashtags

by Nikki McCord

Why are all of the young folks using the pound sign?

First off, the kids are calling it a hashtag and not a pound sign. While pressing pound helps you get to the operator quickly when placing a phone call to a large corporation, the hashtag in social media is a word or phrase preceded by a hash or pound sign (#) that is used to identify messages on a specific topic.

Hashtags, made popular by Twitter in 2007, have since been embraced by social networks including Instagram, Vine, Google+, Pinterest, Tumblr, and Facebook, according to marketing firm Offerpop.

Continue reading social media tips here.

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Did You Know? Business Gifts Are Tax Deductible


When your business gives gifts to clients, customers and employees, according to the IRS you can claim a tax deduction of up to $25 for each person to whom you give a gift. So, if you give gifts to new employees, or for wellness rewards, birthdays and holidays, you can claim a tax deduction of up to $25 for each employee. If individual gifts are valued at more than $25, your deduction is limited to $25.


A valued partner, America's Best Organics offers artisan organic and eco-friendly gift baskets for business & personal gifting. Shipping is included.

Visit AmericasBestOrganics.com and enter codeGiveOrganic for $5 off, or emailgifts@bestorganics.com for custom corporate programs. Best Organics is a certified B Corp.

Market Research

Is the Dietary Supplement Market Growing? 

Often fad driven and subject to criticism, the dietary supplement market grew 7.5% in 2013 to reach nearly $35 billion, according to the Nutrition Business Journal. Preliminary forecasts suggest 6.8% growth in 2014, and the market is projected to maintain this average growth rate through 2018.

Bad press for omega-3/fish oil and calcium/bone supplements slowed sales in 2013 while eye and digestive health condition-specific supplements saw double digit growth, according toPackaged Facts research.


No matter what’s hot and what’s not, the supplement market remains strong and continues to grow. The diversity of products offered in the supplement market as a whole helps absorb slow sales in one area while sales in another take off. Yet despite specific trends, the fact remains that more and more consumers are looking for alternatives to pharmaceuticals as they engage in personalized medicine.

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Client Spotlight

FearLess Revolution

Alex and Ana Bogusky’s FearLess Revolution joins forces with the Boulder-based “At the Epicenter” Speaker Series and the Living GREEN Foundation to educate and inspire Healthy Lifestyles entrepreneurs, eco-advocates and citizen consumers via online content, resources, videos and live events.

A co-founder of the original At the Epicenter speaker series, Compass Natural will provide development, as well as marketing, PR and communications services, to FearLess.

MetaBrand

If you are creating, launching, or growing a food, beverage, supplement or health and beauty brand, you'll want to contact MetaBrand, a "quadruple-bottom-line, certified B Corp dedicated to people, planet, profit...and purpose.

Specializing in strategic planning, market analysis, business set up, raising capital, product formulation and development, supply chain and outsourced operations, MetaBrand offers turnkey services to help entrepreneurs realize their product aspirations, and via MetaBrand Capital, provides investment to purpose-driven companies and brands.

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Video Break

Our friends at FearLess Revolution posted their Women Leading Green event featuring three amazing entrepreneurs: Marci Zaroff, founder of Under the Canopy, Maria Rodale, chair of Rodale Press, and Zhena Muzyka, founder of Zhena's Gypsy Tea. 

View the video here.

Worthy Causes
We Support

Prairie Dog Coalition

Prairies are among the most endangered ecosystems in the world. The Prairie Dog Coalition is committed to the protection of prairie dogs and their habitat. Support a keystone species, sustain an entire ecosystem.

Learn more: Prairie Dog Coalition,Facebook, Twitter

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info@compassnatural.com

About Compass Natural Marketing

Compass Natural, founded in 2002 by healthy lifestyles and LOHAS industry veteran Steven Hoffman, brings more than 25 years of experience in natural and organic products marketing, public relations, social networking, market research, package design, product development, online and print content and design, event planning, business development, and strategic guidance in the $300 billion market for natural, organic and sustainable products. 

www.compassnatural.com  |  info@compassnatural.com  |  303.807.1042

Compass Natural LLC is proudly based in Boulder, Colorado, USA

Copyright 2014. All rights reserved.

Managing Editor: Tiffany Tompkins; Contributor: Nikki McCord