It’s official. I’m ready to declare it.

The US tipping point against GMOs is UNDERWAY!

It’s what we’ve been planning for, working for, and talking about since IRT was founded 13 years ago. And it’s unfolding before our eyes with new major companies declaring more and more products non-GMO every month.

They got the message. They know that 58% of surveyed Americans say they are looking for non-GMO brands. They see the trend and are responding.   General Mills, Post, Hershey’s, Con Agra, Red Gold, Del Monte, Unilever, Dannon and Campbell’s are now offering non-GMO alternatives in some or all of their conventional product lines or have committed to.

Now that we’ve come so far, here are the new top strategic priorities going forward.

 1.      Finish the job in the US with even more compelling evidence conveyed to a wider audience.

I’m on it. I’ve been working with my co-director Amy Hart for the last 18 months on Secret Ingredients, the feature length documentary film that promises to be the most powerful conversion tool by far. It’s getting close to completion…

2.      Export the successful model used in the US around the world.

We know how to move the market. We’ve done it. Now it’s time to more actively share the tools, strategies and tactics with the world.

3.      Expand the tipping point to include animal feed.

We have a plan. That’s all I can share at this point…

We urgently need your help with #2, exporting the tipping point. Can you make a contribution today so we can hire staff, translate materials, and implement proven programs in key nations?

I know first-hand the impact we can have when we lend a hand to non-GMO movements in other countries. I’ve worked in 42 of them. We’ve helped craft effective strategic directions, generated unprecedented media coverage, and even inspired national policy changes. But we never had the resources to deliver the full suite of tools that helped drive the tipping point in the US. Now it’s time.

We have willing partners around the world ready to work with us.

Let’s be generous with the people of other nations. Please dig deep. In many of these countries, a small amount goes a looooong way. And of course, they have been battered by Monsanto and the US State Department for years. It’s time they learned the truth.

We’re tipping the US market. It’s time to celebrate, to congratulate, and to enjoy what we’ve created together. And it’s time to share the wealth with the world.

We appreciate your support.

Thank you and safe eating.

Jeffrey Smith