For Immediate Release
Contact:
Eric Schnell, MetaBrand, info@metabrandcorp.com, tel 888.611.5573
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
MetaBrand Marks B Corp. Designation; Company Driven by Quadruple Bottom Line: “People, Planet, Profit and Purpose"
Natural and organic products provider MetaBrand granted prestigiousB Corporation certification; joins other ethical companies in committing to business practices that lead to sustainability, social change
Edison, NJ (August 19, 2014) – MetaBrand, a full service firm providing product formulation, outsourced operations, and sales and marketing services to natural, organic and nutritional food and beverage entrepreneurs, today announced the company has become a Certified B Corporation.
MetaBrand joins over 1,000 Certified B Corporations - or "Benefit Corporations" - from more than 60 industries and across 34 countries in one unifying goal: to redefinesuccess in business so that all companies compete not only to be the best in the world, but the best for the world.
The prestigious designation is awarded to a new breed of company: one that uses the power of business to solve social and environmental problems, as well as meet higher standards of social and environmental performance, transparency and accountability.
Taking the triple-bottom line approach to corporate responsibility one step further, MetaBrand Founder and longtime natural and organic products entrepreneur Eric Schnell embraces the “Quadruple Bottom-Line,” a socially and environmentally aware business philosophy dedicated to People, Planet, Profit – and now a fourth pillar: Purpose.
“We are thrilled to join other socially conscious Certified B Corporations and help pave the way for other businesses – for all businesses – to begin this shift. At MetaBrand, we strive to uphold the four Quadruple Bottom-Line principles and use them as guide posts in effecting business and positive co-creation on all levels - internally and with our customers and partners, and across our supply chain” says Schnell.
Unlike traditional corporations, a Certified B Corporation is legally required to consider the full, holistic impact of its decisions not only on shareholders, but also on all stakeholders, such as workers, suppliers, the community and the environment.
To become a Certified B Corporation, B Lab, the nonprofit organization that certifies and supports B Corporations, conducted a rigorous evaluation of MetaBrand and determined the business met the comprehensive performance standards to
qualify for certification.
About MetaBrand
Created by natural products industry veteran and Steaz Teas Co-founder Eric Schnell, MetaBrand, a “Quadruple Bottom-Line,” Certified B Corporation based in Edison, NJ, offers turnkey “R&D to retail” services to start-up and early-stage natural and organic food, beverage and supplement brands, including product formulation and development, manufacturing, distribution, and sales, marketing and promotional strategies. With a team of 35 advisers and long-standing industry relationships, MetaBrand helps companies quickly and efficiently develop winning formulations for natural product concepts that are on-trend and efficacious, regulation compliant, and scalable. For more information on MetaBrand and the Quadruple Bottom-Line: People, Planet, Profit and Purpose, visit www.metabrandcorp.com, info@metabrandcorp.com,
tel 888.611.5573.
For more information, visit the MetaBrand News Room, like us on Facebook, follow us on YouTube and Twitter.
About B Corp.
Certified B Corporations meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. As of May 2014, there are more than 1,000 Certified B Corporations from over 60 industries and 34 countries, representing a diverse multi-billion dollar marketplace.
About B Lab
B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world. B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate growth of social entrepreneurship and impact investing (24 states have already passed benefit corporation legislation); 3) developing B Analytics, a customizable platform for investors to benchmark and report on the impact of their global equity portfolios; and 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 16,000 businesses use B Lab’s free B Impact Assessment). For more information, visitwww.bcorporation.net
# # #
Communications by:
Compass Natural LLC
www.compassnaturalmarketing.com
MetaBrand
Tel: 888-611-5573
Comments